AI Video Spec Commercial & UGC Ad

MOMO MATCHA AD

CREATIVE DIRECTOR

AI VIDEO PRODUCER | EDITOR

Momo Matcha is a self-directed campaign for a beverage brand spec pitch. I created both a polished lifestyle commercial and a vertical UGC social ad using AI-generated image, video, and traditional post-production.

My role covered the full project: visual direction, branding, AI production, editing, music, and sound design.

UGC AD (INFLUENCER STYLE)

For the vertical ad, I shifted to a UGC-style treatment with direct-to-camera performance, handheld movement, faster pacing, and more casual framing.

The softer, phone-shot look is intentionally different from the main commercial, while the Momo Matcha product and visual direction stay consistent across both.

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01. ART DIRECTION

I established the visual direction using product and packaging references, keeping each generated shot visually consistent throughout the production.

02. AI PRODUCTION

I developed keyframes in Flux, then animated each shot individually in Kling Omni Video 3.0 for the finished sequence.

03. POST-PRODUCTION

I finished the edit in Premiere Pro, adding custom sound design, background music, and the closing dialogue using ElevenLabs.

PRODUCTION ECONOMICS

TRADITIONAL PRODUCTION

$40K–$100K for a comparable 15–30 second commercial. (Not including branding, or any UGC-style ads).

AI PRODUCTION

Estimated ~$175. 4 day turn-around time. Included both the main commercial + vertical social UGC ad.

EARLY CONCEPTS

Early image tests during the initial brainstorm phase for packaging, characters, composition, and scene designs.

UGC IN RETAIL

CLIENT: SALAD GIRL – ORGANIC SALAD DRESSINGS

This separate brand example takes the same idea into a real retail setting. I used existing founder and product assets to create new social content without requiring another in-store shoot each time, while keeping the product, shelving, and store environment believable.

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